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On the latest episode of Sporticast, hosts Scott Soshnick and Eben Novi Williams discuss the week’s biggest sports business stories, including the NBA All-Star Game.
Every year, the league’s best players come together and sleepwalk through games with virtually no defense and even less drama. And every year, NBA fans react as if it’s a new crisis.
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The moderators discuss deja vu related to the complaint. They also noted that the audience for All-Star weekend isn’t just fans, meaning sponsors pay a lot of money for hospitality to showcase opportunities during the event, and that commissioner Adam Silver wants to improve that. We also talk about potential options. Like every other league, the NBA should rely on innovation and novel formats. And maybe we’ll get more buy-in from the players themselves.
Next they talk about NHL outdoor games. This weekend’s game at MetLife Stadium brought a distinct New Jersey and New York vibe. The first game between the Philadelphia Flyers and New Jersey Devils also had some fun sports business undertones. The organizers analyzed it in detail.
They also address the growing criticism from MLB players of the league’s new on-field uniforms. Nike is the league’s official jersey partner, but the products are manufactured by Fanatics under a three-way agreement that Michael Rubin’s company has used in the sports world. This will allow Nike to focus on design and marketing, while Fanatics will be able to focus on manufacturing and back-end logistics. The hosts will discuss how much of an impact this scandal will have on Nike and Fanatics’ businesses.
Finally they talk about the start of the 2024 MLS season. This is Lionel Messi’s first full season in Major League Soccer, and so far the impact on his business has been significant. Across the league, season ticket sales increased by 15%, club sponsorships increased by 15%, MLS-level partnerships increased by 17%, and traffic to the league’s website more than doubled. According to , there are currently four teams in MLS with a value of over $1 billion. sporticoLatest valuation of.
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